Article
Oct 16, 2025
Meet the New Puckly AI Assistant
Real‑time hockey card intelligence, from hype to hard data — all in one place. TL;DR: We rebuilt Puckly’s AI from the ground up. It now researches the web and social in real time, cross‑checks Puckly’s multi‑store price database, and delivers clear recommendations with reasons, prices (CAD), and timing. It’s the first agentic AI built specifically for hockey card collectors.
Why We Built This
Hobby decisions move fast. Reddit threads blow up, X (Twitter) gets loud, a rookie pops off — and box/single prices react in hours. Until now, you had to chase information across forums, socials, and stores and still guess.
Puckly’s new AI Assistant ends the guesswork. It pulls live market chatter, verified single‑card prices, and actual store inventory & trends into one concise answer. Ask a question; get the full picture.
What’s New (and Why It’s Different)
We didn’t just add a search bar. We built a 3‑phase agentic system that investigates like a researcher and answers like a seasoned collector.
1) Real‑Time Market Intelligence
Scans Reddit (r/hockeycards, r/hockey), trusted news, and collector posts on X
Detects sentiment shifts and breaking stories that move prices
Pulls single‑card comps (PSA 10, raw, recent sales) via SportsCardsPro
Surfaces checklists & rookie lists so you know what’s actually in the product
Benefit: See hype before it turns into higher prices — and verify it with comps.

2) Puckly Database Intelligence
Searches Puckly’s canonical products and checks 8+ stores in seconds
Shows current prices, 30/60/90‑day trends, and in‑stock status
Filters to your budget and adds Zeeree Ratings for quick quality reads
Benefit: Find every product tied to your chase, compare prices instantly, and spot value.
3) Intelligent Synthesis
Merges live sentiment + store prices + history into a single recommendation
Explains why (timing, alternatives, risks) — not just what to buy
Flags inflated pricing and suggests better options when they exist
Benefit: Walk away with a decision you can defend.

How This Helps You Win the Hobby
Stay ahead of spikes: Catch momentum on rookies with real‑time chatter + comps.
Buy with confidence: Every recommendation includes price history, store links, and context.
Optimize budget: Get the best value product for your target rookie or team.
Save hours: One question replaces tab‑hopping across forums, socials, and shops.
Avoid traps: The Assistant will tell you when a box looks overheated — and why.
Live Examples
Q: “What’s the hype around Lane Hutson rookies?”
Reads Reddit threads about his recent play and usage
Checks X for sentiment and highlights key collector takes
Pulls SportsCardsPro comps for his Young Guns (PSA 10 / raw / recent sales)
Explains why demand is rising and which products have his cards
Q: “Should I buy 2024–25 Upper Deck Series 1 now or wait?”
Summarizes current chatter (Celebrini/Hutson) and supply expectations
Compares live store prices and 30‑day trend
Recommends buy now or hold with alternatives and timing notes
Why This Is an Industry First
Other tools focus on a slice of the puzzle:
130point → search results only
Beckett → pricing data, little market context
CardLadder → price tracking, minimal social/research
Puckly combines all of it: real‑time web/social research + multi‑store price comparison + historical trends + sentiment analysis + a curated hockey database. It’s the complete picture, built for this hobby.
What Collectors Are Saying
“It feels like having a sharp mod from r/hockeycards in my pocket — plus live prices and store links.”
“I finally stopped doom‑scrolling and started buying smarter.”
Getting Started (Takes 30 Seconds)
Open Puckly and log in.
Ask a natural question: “Best rookie chase under $200 CAD?” or “Hutson vs Celebrini — which rip has more upside this month?”
Review the Assistant’s research summary, prices, and recommendation.
Click through to the store with the best value (we track stock status).
Pro Tip: Save your favorite queries (players, sets, budgets) and re‑run weekly.
Power Features for Serious Collectors
Real‑time comps for singles (PSA 10, raw, recent sales)
Budget filters and value flags (under‑the‑radar alternatives)
Zeeree Ratings for quick quality reads on products
Trend deltas (30/60/90 days) so you can time the market
Store coverage across Canadian and US shops
Pricing & Availability
The new AI Assistant is live today. Free users get a taste; STARTER unlocks 2 agentic queries and COLLECTOR TIER unlocks 5 agentic queries per month. If you’re serious about hockey cards, COLLECTORS TIER pays for itself with one smart buy.
Roadmap
Saved searches with alerts (player spikes, price drops, restocks)
Shareable insight cards for Reddit/X (link back to your Puckly view)
Deeper checklist search and cross‑set rookie tracking
FAQ
Is this only for sealed boxes? No. The Assistant pulls single‑card comps and uses them to inform sealed product value.
How current is the data? Social and news analysis runs in real time; prices and availability refresh continuously from our tracked stores.
Will it recommend waiting? Yes. When supply or sentiment suggests better value later, it will say so — and explain why.
Does it work outside Canada? We support Canadian and select US stores; prices are shown in CAD with context.
Ready to Collect Smarter?
Ask the Puckly AI Assistant your next question and compare the result to your usual routine. If it doesn’t save you time and money, tell us — we’re building this with you.
Try it now → Puckly AI Assistant
Puckly — built by hockey collectors, for hockey collectors.
